8 Advertising Ideas for Small Business

Even if you’re on eof those people that networks constantly and spreads news about your business far and wide through talking to others – and they in turn talk to others you’re still going to need to advertise with traditional means to get your new business started on the right path. Using other methods in conjuction with each other can speed up the time it takes for your business to get profitable.

Here are some advertising methods that you can try to see which have the greatest effect on your business and which are worth repeating

1. Newspapers are not dead yet. There are many that are going out of business, they’re not making the money they once were -so there may be some bargains in advertising in the print newspapers. Probably they also have an online version you can advertise your business in as well. Look for special interest newspapers that focus on one niche – yours. They are probably still a great channel for you to advertise in.

2. Print Yellow Pages. Yes, there still are some and some of them are doing quite well. Your grandma probably doesn’t fire up FireFox 3.5 to query Google or Bing about curtain places in her city. She uses Yellow Pages, no doubt. There is a huge section of America that does the same, not everyone’s online!

3. Direct mail. Sending postcards is still economically feasible, though not preferable to almost anything else you can do online – it still works to target specific neighborhoods if that’s what you need to do.

4. Business cards, Flyers, Brochures. Handing these out at every opportunity still works. Of course you’d want to have your website name on every card and brochure page you hand out.

5. Magazines. You should pick magazines that match your niche or it’s like picking numbers from a hat. If you can’t find a magazine that fits your niche closely maybe better to choose some other media.

6. Networking in local and regional business groups. Internet networking is great, but there’s a certain amount (a lot) of in-person appearances and pow-wows that you need to create so you can spread the word about your business. There’s nothing better than being there and talking to someone interested in hearing about your business.

7. Automobile advertisements. Peel off stickers, custom paint jobs or something as simple as a magnet with your business information can be very helpful for letting your local area know what business you do.

8. Including advertisements with invoices – snail mailed or emailed. You’re already contacting them, add something to the invoice like a freebie or another type of promotion.

These are some of the more traditional ways to advertise your business – there are hundreds more. The difference between traditional and new (internet) marketing is profound and you should really get up to speed on types of internet marketing that can work for your new business. We will have a number of training courses – some free, some paid to help you learn everything you need to know about one of the hardest pieces of the puzzle for success of your new business. Marketing!