Instant Business Website Traffic: Buy Live Websites

As you start your business you’ll consider a number of ways you can increase traffic to your site. Here are a few that most people try:

SEO – Usually business owners try themselves, fail miserably and then offer someone a few hundred dollars to optimize their site – an impossible task for less than a couple thousand, and again – they fail miserably.

PPC – Pay Per Click systems like Adwords. You can bid on specific keywords in the search engines and show up in the search results if you outbid enough other publishers looking to be seen there too.

Banner ads – putting graphics ads on other sites related to your site’s focus can be a good way to get some traffic to your busines website.

There is another way that not many business owners attempt, but it involves buying out websites that are currently up and running, but the owners aren’t very interested in continuing to run the site. They might not be making any money from the site at all – and in truth, if you’re just looking for new visitors for your business these are great sites to buy out. If there are ecommerce sales or advertising placements on the site that make the owner some income every month then you’ll pay a multiple of the monthly net to buy the site.

If there aren’t any sales you might be able to get the site for a discount, and just pay based on the amount of traffic coming to the site.

What to look for before you buy:

See if they have Google Analytics installed – you can check by looking at their source code and finding the Google code at the bottom before the </html> tag. If they have – see if they’ll give you either a login to see the stats over the life of the site, or maybe they’ll download the .csv files you can view in Excel.

Check the site’s Google PageRank. If none, see if it’s even indexed by Google at all. Anything at PR3 and above is probably seen as a quality site in Google’s eyes.

Check the way back machine… http://www.archive.org/web/web.php – enter the website address and click, “Take me back”.

This will show you various points throughout the life of the site if it has some history to it. Good for domains with a long life.

Check WHOIS to see when the domain was registered and for how long the current registrant has owned the domain.

Of course you’ll want to check unique visitors per day, page views per day, page views per person, bounce rate, and where the visitors are coming from. Having traffic from India to a USA site probably isn’t going to be worth all that much to your business.

Check to see if the owner of the site has a valid opt-in email list and whether he/she emailed this list on a regular basis.

These are a few things you’ll need to look at if considering buying a site to point it toward your new business website. Buying websites can be a profitable game that can grow your business very quickly if you can buy the right site(s).

If you don’t know much about buying websites and want to learn more we’ll have an ebusiness course offered here on site in a few weeks that you’ll want to check back for. Join our email newsletter list today to be sure you don’t miss the announcements for the new training as it comes out. We will offer some free and deeply discounted etraining through our ebusiness newsletter for many different ebusiness subjects. Don’t miss it – sign up today!