Instant, Focused Traffic for Your Business Site?

Is it possible to have, within a few minutes instant traffic to your business website that is focused and consists of people ready to buy your products?

Yes, it’s very possible. Now, it’s not as easy as pie – but, with 20 minutes of effort you can be getting sales of your products at your business site.

I’m talking about Pay Per Click programs. Google Adwords is the most often used pay per click service available and it’s easy to setup and gives you the most traffic for your efforts.

While it’s easy to get up and running with PPC programs it isn’t that easy to optimize the campaigns so you’re not paying so much money that you’re not making a good profit.

Pay per click works like this:

1. You choose keywords & keyword phrases you’d like to appear in Google search results for. Let’s say you’re selling pink shoes. Some keywords you’d add to your campaign would be “pink shoes, pink boots, pink runners, pink running shoes, pink boots” and so on.

2. You bid on each keyword – or as a group if you want to pay the same fr all keywords. When you bid you’re telling how much you will pay Google when a search engine user finds your ad on Google and clicks it – arriving at the page you specify on your site. You’re bidding against everyone else that wants to be found in Google search results for those exact keywords. You might bid 8 cents. You might bid 45 cents or $4.45 in order to be shown in the results. The competition is tight for highly sought-after keywords!

3. You create your text or graphics ads and upload to Google so they can place them on their search results pages.

4. You choose demographics, times you want your ads to run – and a hundred other criteria that define your campaign. You can choose by country – state – city, and so much more. It’s becoming quite specific – which is good for everyone.

5. Choose a page you want visitors to land on after clicking your ad. The page should sell your product – pink shoes, probably by showing all the kinds of pink shoes you have – and asking them to click to see more detailed information about each pink shoe pair.

6. You control how long the campaign runs and how much you spend each day – maximum. It’s quite easy to control and you’re billed after the fact.

Pay per click is one area you should really look into as you try to find the best ways to bring targeted traffic to your site. It’s virtually instant. Sometimes it works immediately and sometimes you’ll need to optimize your landing pages (sales pages) and your targeting variables before you’re able to make money with it. There are companies making thousands of dollars with just PPC – can you make it work for your business?

We’ll offer Pay Per Click training here. Join our email newsletter to be notified of new ebusiness courses as they’re released. Some will be free and some will be deeply discounted for members of our email newsletter.