Ways to Increase Sales

Every business wants to increase sales in a big way. One of the best ways to increase sales is with those that are already your customers. Present customers are the source of most sales for you and everyone else.

Your current customers already know you, trust you and have gotten over the obstacle of buying from you – so to buy from you again is not a big hurdle for you to help them over.

What are some ways you can sell more to your current business customers?

1. Sales incentives. Incentivize your sales team to sell every way you can. Give them innovative programs to sell and reward them for their efforts. Make goals attainable and fun to attempt. Reward with positive feedback, cash, and whatever you can think of.

2. Up-sell! One of the most effective techniques for selling is to sell something additional to someone that is already buying something from you. They are in the middle of buying something from you ideally, and you offer them an upsell – either an upgrade or another special offer on a product they don’t have yet. This is a very powerful technique because once someone is buying – the hurdle is already clear… they are buying… to buy something additional seems to make more sense at that point. To buy something additional for a great price makes a lot of sense and is hard to pass up

3. Treat current customers like gold. It’s a good idea to treat your current customers a little better than others that haven’t become your customers yet. Why? People will tell their friends how they get treated and that they’re part of a special group. Give current customers access to special information about sales before they happen. Give them incentives through your email newsletter than they can redeem for special prices. Your current customers ARE gold. Make sure you treat them that way!

5. Customer rewards. A free lunch on your birthday is something that people remember. Offer current customers rewards like this to make your business memorable. You might award points for the number of purchases they make – like the Subway sandwich shop that punches cards. You might give discounts after they spend $500 in one calendar year. There are many ways you can offer customer rewards – implement some!

6. Free samples.

Your current customers are just a hair away from buying again from you. Why not offer for free what non-customers have to buy outright? Offer some freebies to current customers and they’ll gush with glee. We all love to get something free… make it a standard practice to give current customers the royal treatment and see what happens to sales over the long-term.

Finding new customers for your business is a great idea, however, the real gold is right there in your current crop of customers because sales are made easier to them than to new customers. Finding new customers takes time and effort you don’t have to go through to sell to current customers.

Customer loyalty is an amazing thing… ask Mercedes what they think.