Your Business Website’s 2 Goals

You may have already spent a lot of time creating your website going through one iteration after another with changes to text placement, graphics, font size and spacing… but if you haven’t focused on at least one of these two goals – and hopefully both of them, you aren’t finished yet!

Two goals for your business website?

1. Sell visitors something.
2. Collect lead information so you can add them with your email campaign.

If you don’t do one of these two things your not doing enough with visitors to your website. It’s difficult to get 25% sign ups to your newsletter / email program, but some sites are doing it. Could you imagine converting 25% of your visitors to leads you have permission to email? Even 5% is a good amount to aim for. If you convert 5 people per day that’s over 1,800 per year – a very decent sized list.

Selling something to your visitors is difficult on a first visit, or second or third. But, you should be trying. Make clear calls to action so visitors know what you want them to do on each page. Building trust takes a couple of visits and a couple of articles before someone will be on-board and trust you enough to buy from you.

Once a visitor signs up for your business newsletter you have permission to email them until they unsubscribe. Give free information and bonuses before you ask for a sale through email. Spontaneous buys will happen occasionally, but studies show that most sales are made after the 5th, 6th email. If you’re not already an email expert use Aweber.com to set up your leads lists and count on them to get your email messages delivered. They have en exceptional delivery rate – where other companies fail miserably in this area.

If you’re interested in becoming expert in these topics we’ll have ebusiness training in both lead generation, email campaigns, and ecommerce sales optimization tips for your site in the near future. Join our email newsletter today so you can be notified when we have free and deeply discounted training courses for you to try.